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How Intel Makes Us Buy Their Processor Chip
I am an appreciator of technology but not a complete understander of it. When researching computers back in 2009, I “knew” that an Intel Pentium Processor Chip was what I “had to have” if I wanted a quality machine.
That is not to say I actually understood why. It’s just what all the commercials told me was the smart choice.
But why did I grasp onto that one? There were other commercials about technology that I don’t remember in the slightest and, as such, don’t feel that I have to have this one or that.
Why did the Intel Chip grab my attention?
5 short reasons.
Those 5 notes told me everything I needed to know.
And that is the power of sonic branding.
How does sound make us non tech-savy people buy a machine that has this little chip in it that 98% of us never even see?
I’ll ask another question. Why does Coca Cola win with marketing?
Both Intel and Coca Cola know how to hold an emotional connection through the senses.
The power of the senses.
We have five senses that make us human.
Sound is one-fifth of our humanity.
Sound is something we all know, understand, and relate to. It’s ultimately as simple as that. Even if we are hard of hearing or deaf, we can feel sound through vibrations.
Sound is something that is a part of all of us. When a brand markets to us through sound, we can actually relate to it and deliver a physical response.
That is the power of sound in marketing.
Just like in your entertainment content, sound sticks with you for years. Think back to your favorite Disney movie? Mine is The Little Mermaid.
