Member-only story
How Intel Makes Us Buy Their Processor Chip
I am an appreciator of technology but not a complete understander of it. When researching computers back in 2009, I “knew” that an Intel Pentium Processor Chip was what I “had to have” if I wanted a quality machine.
That is not to say I actually understood why. It’s just what all the commercials told me was the smart choice.
But why did I grasp onto that one? There were other commercials about technology that I don’t remember in the slightest and, as such, don’t feel that I have to have this one or that.
Why did the Intel Chip grab my attention?
5 short reasons.
Those 5 notes told me everything I needed to know.
And that is the power of sonic branding.
How does sound make us non tech-savy people buy a machine that has this little chip in it that 98% of us never even see?
I’ll ask another question. Why does Coca Cola win with marketing?
