How Intel Makes Us Buy Their Processor Chip

Jeanna Isham
4 min readJun 30, 2023
Photo by Slejven Djurakovic on Unsplash

I am an appreciator of technology but not a complete understander of it. When researching computers back in 2009, I “knew” that an Intel Pentium Processor Chip was what I “had to have” if I wanted a quality machine.

That is not to say I actually understood why. It’s just what all the commercials told me was the smart choice.

But why did I grasp onto that one? There were other commercials about technology that I don’t remember in the slightest and, as such, don’t feel that I have to have this one or that.

Why did the Intel Chip grab my attention?

5 short reasons.

Those 5 notes told me everything I needed to know.

And that is the power of sonic branding.

How does sound make us non tech-savy people buy a machine that has this little chip in it that 98% of us never even see?

I’ll ask another question. Why does Coca Cola win with marketing?



Jeanna Isham

Sound Strategist 🎵/ Podcaster 🎙️ / Author 📖 Subscribe to the Sound In Marketing Newsletter for monthly news ➡️