Invest In Branded Sound; Reach Untapped Sources of Income and Exposure
As a sonic brander I get asked a lot of questions. What is sonic branding? What is sound in marketing? Why can’t I just find a catchy song here and there, throw it in my latest campaign and call that branding? Why should I budget for sonic branding and sound advertising when my current marketing is going just fine?
Most of the time people think of sound as a secondary thing in marketing; that it’s not as important as what a brand looks like. Or they simply don’t stop to take in the idea. They might think, “once my video campaign is done, then I’ll find some catchy upbeat and/or emotionally appropriate track and tag it on to the video.”
Not designing the sound and music alongside the video is a missed opportunity.
We are in the age of voice first and voice only, smart speakers and other smart technology, voice ads and voice responsive ads. Screens are disappearing. They are less relevant and less necessary.
What happens when no one is looking at your brand? How will you stand out?
