Why the “Marketing Norm” Is Done
5 min readFeb 8, 2023
2020 Changed Everything
We’ve had a pandemic, all of our economies are a mess, massive war activity has caused shortages and lack for all, and we think that John Smith is still the John Smith from January 2020? Uhm, no.
Those nicely stacked files of paper you had of statistics and best practices and personas has been thrown up into the air never to be set in place…