Sun Chips’ Revenue Dropped 11% Over A Bag Design Blunder

Eco-friendly intentions are good. But if the customer isn’t happy, then it’s back to the drawing board.

Licensed through Shutterstock

Sun Chips set out to save the planet but ignored an important part of the customer experience. The result was deafening.

As a strategist and thought leader in the sound in marketing space, this case study has always grabbed my attention…