Sound Is a Super Power That Helps You Sell Your Stuff
Our Association To Sound and Commerce
Imagine this.
You’re shopping at your favorite clothing store. It’s a crisp fall day and the breeze blows in as another patron enters the store. Soft and distant music plays through the sound system. It’s light and airy and indicates an autumn day and/or hints at the holiday season approaching. You choose a jacket to examine further. With the crisp air and the sound indicating the season, you’ve made up your mind that a new jacket would be a good idea.
Sale.
You’ve just stepped into an elevator with 2 other people silently standing on either side. No one knows each other, it’s awkward, and you still have 10 more floors to climb. Suddenly some cheesy “elevator” music starts to play. Instantly you relax as something has graciously filled that dead space with something; anything.
Positive user experience.
You enter your favorite coffee shop. The aroma of the coffee and pastries waft into your nose. You set down your laptop and grab an espresso and an apple fritter from the barista as the plucky guitar music plays in the background. You take a sip and get to work on your computer. As you log into their wifi, you notice that they’ve created a playlist through Spotify…
