Small Business Secret Sauce; Ring the Register With Branded Sound

Photo by krakenimages on Unsplash

Branded sound goes by a lot of names but basically it means purposefully placed and created for a specific brand’s marketing.

This is especially important for the small to mid size business.

Why?

Branded sound for small business not only makes a HUGE impact in customer recognition and continued brand loyalty but it is WAY less expensive in comparison to other marketing investments.

Usually when we hear the words “branded sound” or “sonic branding” we think song or jingle. But I’m hear to spill the beans (or sauce as I reference in the title).

Branded sound is all the sound in your branding. It is not limited to music alone.

So with that in mind, branded sound could be anything from the squeaky floorboards in your brick and mortar to the way you say your company name; the rhythm and inflection (i.e. Avon).

Branded sound for small business could be the sounds within your coffee shop (the roasters, the patrons, the clinking of coffee mugs and the stirring of spoons). It can be the sounds within your mechanic shop (tools clanking, cars revving, mechanics grunting). It can be the sounds that your devices make or symbolize making (the typewriter sound a cell phone makes when you are texting or the whoosh sound when you send an email).

Sound is creative and passive recognition of your brand.

These little ideas of how your brand can or does sound can make a massive difference in your longterm ROI. For those that enjoy reading them in list form, here’s some of the top reasons to invest in branded sound and sound strategy.

1. Enhanced Brand Identity:
   Sound makes a brand seem human. It creates memorable experiences and creates a unique personality that is for that brand and for that brand alone. When these sounds are repeated consistently, they reinforce the brand’s identity and instill the memory in customers minds leading to long-term ROI, and golden word of mouth.
2. An Emotional Connection:
   Sound “moves” us. Both mentally and physically. It can evoke feelings and memories but most…