Music in Advertising Should NOT Be Icing on the Cake

Photo by American Heritage Chocolate on Unsplash

The problem with icing is that even though it’s yummy and looks great, it’s never fully a part of the cake itself. Icing can be eliminated or swapped at anytime. The baked in elements are the cake itself.

Music in advertising should always be baked into the creative or else it will always be that “extra addition”.