List: Sound in Marketing | Curated by Jeanna Isham

Aug 1, 2024
32 stories
Sound in MarketingSonic branding isn't always necessary, but sound on purpose is.
In
Bootcamp
by
Jeanna Isham
Love Sounds of A Cassette Tape and Other Sounds To CherishWhy brands should be paying attention to the sounds their products make just as much as the songs that they license.
Nov 20, 2023
Nov 20, 2023
In
Better Marketing
by
Jeanna Isham
Is Your Brand More Taylor Swift or Iron MaidenMixed up music choices equals mixed up brand messaging.
Nov 22, 2023
Nov 22, 2023
In
ILLUMINATION
by
Jeanna Isham
IHOP Vs. Taylor Swift; A Sound DiscussionStrategic sound is important whether it’s an everyday use case or a premium audio experience.
May 18, 2024
May 18, 2024
In
ILLUMINATION
by
Jeanna Isham
Vegas’ Winning Hand; Sound Strategy Changing Sin City For The BestSound in casinos could be more strategic than noisy if Vegas took some lessons from Disney.
Apr 30, 2024
10
Apr 30, 2024
10
In
ILLUMINATION
by
Jeanna Isham
Modern Marketing Calls For a Relationship Before the “Sell” and the SaleIf a brand can’t relate to its customers, those customers will find a brand that will.
Jan 3, 2024
Jan 3, 2024
In
Entrepreneurship Handbook
by
Jeanna Isham
It All Started With A Fake Company to Land a Dream ClientI wasn’t getting the jobs I wanted, so I made one up and put it in my podcast.
Jan 24, 2024
12
Jan 24, 2024
12
In
ILLUMINATION
by
Jeanna Isham
Purchase Power Lessons From An Ice Cream TruckOur initial buying influences can be traced back to these familiar sounds of summer.
Nov 28, 2023
1
Nov 28, 2023
1
In
Better Marketing
by
Jeanna Isham
Sun Chips’ Revenue Dropped 11% Over A Bag Design BlunderEco-friendly intentions are good. But if the customer isn’t happy, then it’s back to the drawing board.
Nov 27, 2023
3
Nov 27, 2023
3
In
ILLUMINATION
by
Jeanna Isham
The Never Ending Reach and Influence of Sound BrandingMusicians don’t even know what to do with it yet.
Nov 12, 2023
Nov 12, 2023
In
ILLUMINATION
by
Jeanna Isham
TikTok, Ocean Spray, and Fleetwood Mac Get It- Do You?Riding the wave on a musical longboard ain’t bad.
Oct 19, 2023
8
Oct 19, 2023
8
In
Better Marketing
by
Jeanna Isham
Make Music And Money In BrandingCD sales may have dwindled, but branded music sells products every time.
Oct 6, 2023
Oct 6, 2023
In
ILLUMINATION
by
Jeanna Isham
The Point of Marketing Is To Create ActionCreating action requires a human connection.
Sep 1, 2023
1
Sep 1, 2023
1
In
The Startup
by
Jeanna Isham
Sound Made On PurposeWhat every good business needs to know.
Aug 4, 2023
4
Aug 4, 2023
4
In
ILLUMINATION
by
Jeanna Isham
Strategic Sound For Today’s Brand MarketingThe world of marketing is expanding. Is your brand prepared?
Aug 3, 2023
Aug 3, 2023
In
ILLUMINATION
by
Jeanna Isham
Sound in the Shopping ExperienceHow sound aids in good and bad purchasing decisions.
Jul 26, 2023
Jul 26, 2023
In
ILLUMINATION
by
Jeanna Isham
My Open Letter to Sonic Drive InSonic Branding was made for you!
Jul 22, 2023
2
Jul 22, 2023
2
In
Entrepreneurship Handbook
by
Jeanna Isham
Marketing Secrets Silicon Valley Tech Giants Haven’t Dominated YetSmall Business Take Note: Sonic branding is the difference between “meh” and “wow” advertising.
Jul 20, 2023
8
Jul 20, 2023
8
In
Bootcamp
by
Jeanna Isham
The Next Best Thing In Marketing That No One Is Doing YetWhat does every small business need? A way to stand out amongst their Fortune 500 competitors.
Jul 12, 2023
Jul 12, 2023
Jeanna Isham
Sonic Branding For Small Business; The Golden Goose of Future MarketingSonic branding is a proven high performer in marketing that most businesses haven’t even begun exploring. Now’s your chance mom and pops.
Jul 11, 2023
3
Jul 11, 2023
3
In
Bootcamp
by
Jeanna Isham
What And How Much We Sell Is Dependent On What Our Brand Sounds LikeWhat is sound and why is it so important to a small business brand marketing?
Jul 2, 2023
Jul 2, 2023