How A Fake Company Set the Standard In a Real Market By Using Sound
Published in
6 min readFeb 13, 2024
Left Coast Airlines, my fake case study, demonstrates a real sound in marketing solution.
The Why
I’ve been talking about the power of sound in marketing for a long time. I cite examples and share my own work as well. However, I haven’t been able to find a really exciting study that outlines all the different…