PinnedPublished inILLUMINATIONVegas’ Winning Hand; Sound Strategy Changing Sin City For The BestSound in casinos could be more strategic than noisy if Vegas took some lessons from Disney.Apr 30, 2024A response icon11Apr 30, 2024A response icon11
PinnedPublished inBetter MarketingSome of the Most Well Known Brands Use Subliminal Messaging Every Day and We’re All OK With ItBrands that use positive persuasion to tell their sub-stories can win our hearts and our money.Dec 18, 2023A response icon3Dec 18, 2023A response icon3
PinnedPublished inEntrepreneurship HandbookIt All Started With A Fake Company to Land a Dream ClientI wasn’t getting the jobs I wanted, so I made one up and put it in my podcast.Jan 24, 2024A response icon12Jan 24, 2024A response icon12
PinnedPublished inBetter MarketingSun Chips’ Revenue Dropped 11% Over A Bag Design BlunderEco-friendly intentions are good. But if the customer isn’t happy, then it’s back to the drawing board.Nov 27, 2023A response icon3Nov 27, 2023A response icon3
Published inBetter MarketingThe Transaction Tone: End of Sale is Just The BeginningA Sonic Branding Case StudyJun 4Jun 4
Published inThe StartupHow A Playlist Became a Brands Secret WeaponA sonic branding case study.May 3May 3
Published inThe StartupI Became A Boss When I Got PregnantThe Entrepreneurial Journey Is Different For EveryoneSep 22, 2024A response icon1Sep 22, 2024A response icon1
Published inBetter MarketingHow to Save The Mall From AnnihilationThe mall was a social animal until it stopped trending.Aug 9, 2024Aug 9, 2024
Published inBetter MarketingEmotional Marketing: How To Build Brand Equity Through Heart ConnectionsWhy brands need to emote more.Jun 21, 2024A response icon3Jun 21, 2024A response icon3
Published inDitch the GrindWhat It’s Really Like To Be An EntrepreneurSpoiler alert: It sucks most of the time.Jun 18, 2024A response icon3Jun 18, 2024A response icon3