Social Audio should be defined not as Audio Only but Audio as a primary means of connection. — Clubhouse is fun, don’t get me wrong. I love the fact that there is zero pressure to “look good” or have to prep your background as we all do for Zoom. But Clubhouse as audio only isn’t quite enough. You Can’t Just Talk; You Have to Look

Sound can make or break a brands image and it is nearly impossible to reverse the snap judgement of our 1st impressions. — Sound can make or break a brands image and it is nearly impossible to reverse an either positive or negative customer experience once experienced. So finding the right sound, even down to the clicking or beeping or booping of your app, matters. Sound can make or break an experience in…

The Metaverse. Science Fiction or a new Marketing possibility? — The Best That I Can Explain It Up until about a month ago, I thought the Metaverse was the MultiVerse (i.e. Spiderman: Into the Spider-Verse). This term is used as a strange “explanation” of phenomena that happens within the Marvel Franchise. It explains things that really don’t make any sense, but slap that word on a comic…

For years, brands have used the store aisles to get kids to say “I want”. With COVID still present, parents are shopping alone. — For years, brands have used the store aisles to get kids to say “I want” to their parents through touchable, pushable, squeezable, colorful eye candy. But with COVID, parents are now taking those all important shopping trips alone. As a mom of 2 young children I can say confidently that…

In today’s “sound on” culture, sound will eventually become 50% of the brand experience. Are you ready? — So you’ve spent a lot of time and energy on your logo. Maybe you’ve even done a full branding package with colors and fonts and margins etc. You’re proud of it. You should be! Now what about your sound? Huh? With smart technology, social audio apps, voice search, and the…

Radio influenced so much of the marketing and entertainment of today. How did it do it? — Back in the early 1900’s, Netflix did not exist. People’s days were long and hard and away from home. Dad worked his blue collar job, mom tended house, Billy and Bobby killed bugs and built treehouses. But come dinner time, everyone stopped what they were doing and gathered around a…

Sound Interrupts the “Noise” of Visual Marketing — Sound Interrupts the “Noise” of Visual Marketing What is the effect of sound on our brains? Is it more powerful than visual stimulation? Is it a welcomed “distraction” from all the things around us taking up our attention? Nowadays we have a LOT of visual stimulation. Between all the different computer screens, smart phones, social media…

How can one music playlist create a fully immersive experience? — I interviewed the team at Studio Resonate of SXM Media on the Sound In Marketing Podcast about their recent campaign with Dove. Dove wanted to come up with something for their Dove Mango & Almond Butter bath and body wash collection that explored a more sensorial experience. The result. The…