Picture of multiple planets next to each other in a fantastical way.
Image by Gerd Altmann Pixabay

The Best That I Can Explain It

Up until about a month ago, I thought the Metaverse was the MultiVerse (i.e. Spiderman: Into the Spider-Verse). This term is used as a strange “explanation” of phenomena that happens within the Marvel Franchise. …


The way of marketing pre COVID is gone. I was just writing about the marketers new challenge of marketing toys to kids without having them as present "aisle browsing". My answer; focus on more of the senses not just that product's primary one. We have 5. Let's use them. Especially when we don't have that physical association as present anymore.


Child hugging an enormous stuffed bear in a toy store.

For years, brands have used the store aisles to get kids to say “I want” to their parents through touchable, pushable, squeezable, colorful eye candy. But with COVID, parents are now taking those all important shopping trips alone.

As a mom of 2 young children I can say confidently that…


So you’ve spent a lot of time and energy on your logo. Maybe you’ve even done a full branding package with colors and fonts and margins etc. You’re proud of it. You should be!

Now what about your sound?

Huh?

With smart technology, social audio apps, voice search, and the…


Back in the early 1900’s, Netflix did not exist. People’s days were long and hard and away from home. Dad worked his blue collar job, mom tended house, Billy and Bobby killed bugs and built treehouses.

But come dinner time, everyone stopped what they were doing and gathered around a…


Sound Interrupts the “Noise” of Visual Marketing

What is the effect of sound on our brains? Is it more powerful than visual stimulation? Is it a welcomed “distraction” from all the things around us taking up our attention?

Woman working at her desk.

Nowadays we have a LOT of visual stimulation. Between all the different computer screens, smart phones, social media platforms…


Dove: The Tropical Moods SoundEscape

I interviewed the team at Studio Resonate of SXM Media on the Sound In Marketing Podcast about their recent campaign with Dove. Dove wanted to come up with something for their Dove Mango & Almond Butter bath and body wash collection that explored a more sensorial experience.

The result. The…


Image by Gino Crescoli from Pixabay

When you think of the word “sadness” what images come to mind? What emotions? Does sadness mean devastation, heartbreak, loneliness, misery, depression, longing?

With all of these different definitions for sadness, how could we possibly define and confine them within one interpretation of a Spotify playlist?

A UX designer friend…


We can describe a black t-shirt in a lot of different ways; its texture, its hue, and collar style. But what if we were to describe what it sounds like?

I’ve been working with a company called Adsonica for the past year and they have strategically aligned themselves with a…


Machine learning is only as diverse as the person teaching it. Wise takeaways from my Sound In Marketing podcast guest Noelle Silver; data scientist, Microsoft MVP in AI award winner, and social conscience.

In 2014, the year Alexa was “born”, she joined Amazon to help build out an education team…

Jeanna Isham

I‘m a writer of music & designer of sound. My husband and I own and run an audio/video production company in SoCal. We’re raising 2 tiny humans in the process.

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