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Jeanna Isham
Jeanna Isham

350 Followers

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Published in

Better Marketing

·Pinned

Sun Chips’ Revenue Dropped 11% Over A Bag Design Blunder

Eco-friendly intentions are good. But if the customer isn’t happy, then it’s back to the drawing board. Sun Chips set out to save the planet but ignored an important part of the customer experience. The result was deafening. As a strategist and thought leader in the sound in marketing space…

Marketing

6 min read

Sun Chips’ Revenue Dropped 11% Over A Bag Design Blunder
Sun Chips’ Revenue Dropped 11% Over A Bag Design Blunder
Marketing

6 min read


Published in

ILLUMINATION

·Pinned

TikTok, Ocean Spray, and Fleetwood Mac Get It- Do You?

Riding the wave on a musical longboard ain’t bad. — Remember the Ocean Spray-drinking, long board-riding, Fleetwood Mac-lip-syncing, TikTok guy? If you’re not familiar with this lovely story, read this. In a gist, Nathan’s truck broke down. He had to get to work. So he grabbed his longboard and juice and cruised on down the road. …

Marketing Strategies

4 min read

TikTok, Ocean Spray, and Fleetwood Mac Get It- Do You?
TikTok, Ocean Spray, and Fleetwood Mac Get It- Do You?
Marketing Strategies

4 min read


Published in

Better Marketing

·Pinned

The Transformational Power of Sonic Branding That Can Stimulate Your Marketing Pitch In Seconds

An underestimated and misunderstood super power that every brand should be marketing with. — Sonic branding is something marketers are aware of. However, they may not know how to utilize it to its full potential. Sonic branding in the past It’s not that the world of marketing never used sonic branding in the past. It’s that the world of marketing never understood it in all its nuances. …

Sonic Branding

4 min read

The Transformational Power of Sonic Branding That Can Stimulate Your Marketing Pitch In Seconds
The Transformational Power of Sonic Branding That Can Stimulate Your Marketing Pitch In Seconds
Sonic Branding

4 min read


Published in

Entrepreneur's Handbook

·Pinned

The Marketing Secret Silicon Valley Tech Giants Haven’t Dominated Yet

Small businesses take note — Two words. Sonic branding. If you’re thinking “what’s sonic branding?”, you’re not alone. If you have a business and you’re thinking “who cares” the answer is — you should. Sonic branding is the integration of custom branded sound into a brands’ marketing strategy. Sonic branding is the difference between “meh”…

Small Business Marketing

6 min read

Marketing Secrets Silicon Valley Tech Giants Haven’t Dominated Yet
Marketing Secrets Silicon Valley Tech Giants Haven’t Dominated Yet
Small Business Marketing

6 min read


Published in

The Startup

·Pinned

Sound Made On Purpose

What every good business needs to know. — To effectively communicate with a customer, every business must emote. Without emotion, there is no relatability and limited sincerity. Why would a customer choose Company A over Company B in the first place? Because Company A created an emotional response that said “choose me”. Humanity has five senses; sight, sound…

Buisness

6 min read

Sound Made On Purpose
Sound Made On Purpose
Buisness

6 min read


Published in

ILLUMINATION

·6 days ago

Purchase Power Lessons From An Ice Cream Truck

Our initial buying influences can be traced back to these familiar sounds of summer. — When we were little, the sound of the ice cream truck coming around the corner excited us and made us run to our parents for money. We were bummed if we either didn’t get there in time or we misheard the sound and the truck had actually missed our street…

Customer Experience

5 min read

Purchase Power Lessons From An Ice Cream Truck
Purchase Power Lessons From An Ice Cream Truck
Customer Experience

5 min read


Published in

Better Marketing

·Nov 22

Is Your Brand More Taylor Swift or Iron Maiden?

Mixed up music choices equals mixed up brand messaging. Music matters Diane’s Dresses eCommerce sales are booming. Diane is finally able to open up a physical store. …

Customer Experience

4 min read

Is Your Brand More Taylor Swift or Iron Maiden
Is Your Brand More Taylor Swift or Iron Maiden
Customer Experience

4 min read


Published in

Bootcamp

·Nov 20

Love Sounds of A Cassette Tape and Other Sounds To Cherish

Why brands should be paying attention to the sounds their products make just as much as the songs that they license. — Flashback to 1990 Paula Abdul was big WAY before American Idol and I was a huge fan. When she released her album Shut Up and Dance I wanted it so bad. But it had a curse word in the title so my mom was not having it. …

Branding

5 min read

Love Sounds of A Cassette Tape and Other Sounds To Cherish
Love Sounds of A Cassette Tape and Other Sounds To Cherish
Branding

5 min read


Published in

The Startup

·Nov 16

Sonic Logos Are The New Jingle

The marketing spend that keeps on giving. — Sound matters in business. You may not have even noticed it but it plays a huge role in why you remember brands, why you buy from brands, and why you talk about brands to your friends and family. Let’s break it down shall we? What the frick is a sonic logo? You may have heard the words…

Brand Strategy

5 min read

Sonic Logos Are The New Jingle
Sonic Logos Are The New Jingle
Brand Strategy

5 min read


Published in

ILLUMINATION

·Nov 12

The Never Ending Reach and Influence of Sound Branding

Musicians don’t even know what to do with it yet. — I just got back from speaking in Los Angeles. I’m exhausted but motivated by the experience. I was speaking to a whole bunch of my fellow musicians about sonic branding. I really thought that other musicians were tracking with this already. They were not! I was such an anomaly at…

Branding Strategy

4 min read

The Never Ending Reach and Influence of Sound Branding
The Never Ending Reach and Influence of Sound Branding
Branding Strategy

4 min read

Jeanna Isham

Jeanna Isham

350 Followers

Sonic Brander / Sound Strategist / Podcaster / Author www.soundinmarketing.com/podcast www.dreamrproductions.com https://soundinmarketing.com/shop/

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