PinnedMember-onlyMusic in Advertising Should NOT Be Icing on the CakeThe problem with icing is that even though it’s yummy and looks great, it’s never fully a part of the cake itself. Icing can be eliminated or swapped at anytime. The baked in elements are the cake itself. Music in advertising should always be baked into the creative or else…Advertising And Marketing3 min readAdvertising And Marketing3 min read
May 19Member-onlyWhen You Can’t Figure Out What Device Is Singing To YouI’m in my living room dealing with noisy kids and a sound beeps. “What was that for?” It was such a generic sound that I didn’t know if it was the laundry or the coffee maker turning off. If it was the laundry, then I need to get it because…Brand Strategy3 min readBrand Strategy3 min read
May 8Member-onlyThe Sound of My Coffee Perking Relaxes MeHow can the sound of coffee being made relax? It’s not like my coffee pot is giving me a back-rub. It’s not like drinking the coffee when it’s ready will do anything other than perk me up a bit. So how does coffee being a “relaxing sound” make sense? We’ve…Sound Healing3 min readSound Healing3 min read
Published inBootcamp·May 5Premium Sound Experience or Chaos and Noise?Recently, LinkedIn created some functional sounds that you may or may not have even noticed. These sounds pop up when you send a direct message, post natively and (I think) when you comment. Personally, I was on the fence. Does LinkedIn really “need” any sounds? Did they do this because…Sound Design4 min readSound Design4 min read
May 3Member-onlyStory Telling Through SoundDid you know that you can tell a story using only sound? For some that might seem completely impossible but I’m here to tell you it’s true and that it can be extremely effective. Here’s a few examples. Storytelling Through Audio I had to include radio first because this form of storytelling showed…Music5 min readMusic5 min read
Published inPredict·May 2Member-onlyBrand Loyalty is Down; Solve With SoundThe trick is fast and convenient. Everyone wants things when they want things which means they wanted them yesterday. Our impatience in getting “things” and getting them immediately now a days is staggering. The downfall to fast is less connection between consumer and brand. A brand may succeed in winning…Small Business Marketing3 min readSmall Business Marketing3 min read
Published inBootcamp·Apr 25Super Bowl Ads Are FumblingAccording to an article put out by Marketing Brew, 2022 Super Bowl ads that used sonic branding outperformed those without by 64% (up from 43% in 2021). …Advertising And Marketing4 min readAdvertising And Marketing4 min read
Apr 15Member-onlyI’ve Made Over 60k On Linkedin And This Is How#1- Don’t Spam No one likes a spammer. So don’t spam. Whenever I contact anyone it‘s for a specific and individualized reason. I never use InMail (haven’t heard of anyone who successfully does) or even the Sales Navigator tools. I don’t sell to people I don’t know and I hardly ever sell to…Business Strategy3 min readBusiness Strategy3 min read
Published inPredict·Apr 12Turning the David’s of Marketing into GoliathsUsing audio touchpoints purposefully and creatively in marketing gives the Davids of the world an opportunity to compete with Goliath in a big way. How? Audio in marketing is constantly changing, ever evolving, and seemingly irrelevant to a large conglomerate that have “bigger fish to fry”. …Marketing Strategies3 min readMarketing Strategies3 min read
Published inBootcamp·Apr 5Member-onlyMy children are too loud and too quietI love when my children are quiet but when they are silent I get worried. The lack of sound can be just as off putting as too much sound when it comes to kids. For those of you that aren’t parents I’ll break it down. Loud is chaotic and distracting…Writing3 min readWriting3 min read
