Riding the wave on a musical longboard ain’t bad. — Remember the Ocean Spray-drinking, long board-riding, Fleetwood Mac-lip-syncing, TikTok guy? If you’re not familiar with this lovely story, read this. In a gist, Nathan’s truck broke down. He had to get to work. So he grabbed his longboard and juice and cruised on down the road. …

An underestimated and misunderstood super power that every brand should be marketing with. — Sonic branding is something marketers are aware of. However, they may not know how to utilize it to its full potential. Sonic branding in the past It’s not that the world of marketing never used sonic branding in the past. It’s that the world of marketing never understood it in all its nuances. …

Small businesses take note — Two words. Sonic branding. If you’re thinking “what’s sonic branding?”, you’re not alone. If you have a business and you’re thinking “who cares” the answer is — you should. Sonic branding is the integration of custom branded sound into a brands’ marketing strategy. Sonic branding is the difference between “meh”…

What every good business needs to know. — To effectively communicate with a customer, every business must emote. Without emotion, there is no relatability and limited sincerity. Why would a customer choose Company A over Company B in the first place? Because Company A created an emotional response that said “choose me”. Humanity has five senses; sight, sound…

Our initial buying influences can be traced back to these familiar sounds of summer. — When we were little, the sound of the ice cream truck coming around the corner excited us and made us run to our parents for money. We were bummed if we either didn’t get there in time or we misheard the sound and the truck had actually missed our street…

Mixed up music choices equals mixed up brand messaging. Music matters Diane’s Dresses eCommerce sales are booming. Diane is finally able to open up a physical store. …

Why brands should be paying attention to the sounds their products make just as much as the songs that they license. — Flashback to 1990 Paula Abdul was big WAY before American Idol and I was a huge fan. When she released her album Shut Up and Dance I wanted it so bad. But it had a curse word in the title so my mom was not having it. …

The marketing spend that keeps on giving. — Sound matters in business. You may not have even noticed it but it plays a huge role in why you remember brands, why you buy from brands, and why you talk about brands to your friends and family. Let’s break it down shall we? What the frick is a sonic logo? You may have heard the words…

Musicians don’t even know what to do with it yet. — I just got back from speaking in Los Angeles. I’m exhausted but motivated by the experience. I was speaking to a whole bunch of my fellow musicians about sonic branding. I really thought that other musicians were tracking with this already. They were not! I was such an anomaly at…