5 Reasons Coca Cola is A Master Marketer
I don’t think anyone would argue that Coke is really good at marketing and advertising. They’ve been at it for decades. Over a century actually! They’ve been through multiple recessions AND depressions doing their thing so our current market situation is nothing new to this Goliath of marketing.
But how do they do it so well? What did they figure out that other brands still struggle with?
The Power of Emotion.
Coke doesn’t just sell you, Coke “emotes” at you.
Coke realized a long time ago the importance of getting to their consumer emotionally. They knew that if they could put a smile on their face or make them laugh, they’d have a brand advocate and a long term consumer.
Here are 5 amazing examples of Coke’s sensory marketing through the years. There are a LOT more but, for the sake of time, we’ll stick to just these for now.
Taste The Feeling
I feel that that this one went on for quite awhile and I can see why. What Coke did so brilliantly in this campaign was put a beverage (theirs obviously) into the emotion as part of the characters journey in life. Through good times and bad, Coke offered itself up as a peace-offering to make “everything better”.
