PinnedPublished inILLUMINATIONVegas’ Winning Hand; Sound Strategy Changing Sin City For The BestSound in casinos could be more strategic than noisy if Vegas took some lessons from Disney.Apr 3010Apr 3010
PinnedPublished inBetter MarketingSome of the Most Well Known Brands Use Subliminal Messaging Every Day and We’re All OK With ItBrands that use positive persuasion to tell their sub-stories can win our hearts and our money.Dec 18, 20233Dec 18, 20233
PinnedPublished inEntrepreneurship HandbookIt All Started With A Fake Company to Land a Dream ClientI wasn’t getting the jobs I wanted, so I made one up and put it in my podcast.Jan 2412Jan 2412
PinnedPublished inBetter MarketingSun Chips’ Revenue Dropped 11% Over A Bag Design BlunderEco-friendly intentions are good. But if the customer isn’t happy, then it’s back to the drawing board.Nov 27, 20232Nov 27, 20232
Published inThe StartupI Became A Boss When I Got PregnantThe Entrepreneurial Journey Is Different For EveryoneSep 221Sep 221
Published inBetter MarketingHow to Save The Mall From AnnihilationThe mall was a social animal until it stopped trending.Aug 9Aug 9
Published inBetter MarketingEmotional Marketing: How To Build Brand Equity Through Heart ConnectionsWhy brands need to emote more.Jun 211Jun 211
Published inDitch the GrindWhat It’s Really Like To Be An EntrepreneurSpoiler alert: It sucks most of the time.Jun 182Jun 182
Published inDeep. Sweet. Valuable.Inspiration For the Entrepreneur Whispered Through An Iowa CornfieldIf you build it, they will comeJun 31Jun 31
Published inILLUMINATIONIHOP Vs. Taylor Swift; A Sound DiscussionStrategic sound is important whether it’s an everyday use case or a premium audio experience.May 18May 18